XXY Presents: From Britten

XXY Presents: From Britten

XXY Presents: From Britten

 

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In recent years Australia’s luxury retail sector has seen a growing demand from label-savvy Asian tourists and a resident customer base interested in privileged access to physical haunts; a globalisation that extends further than luxury fashion e-tailoring. Unfortunately, most of the world’s attention, if any, on the local Australian fashion scene has been cannibalised by international fashion houses like Louis Vuitton, Burberry, Miu Miu and Prada; the likes of which have all opened flagship stores in prime retail locations down under. That’s not forgetting fast-fashion outlets like Zara, Net-A-Porter and Asos, all determined to carve a share in the global marketplace.

Home-grown talents struggle without the support and mentorship that British and American designers are eligible of receiving from the British Fashion Council and the Council of Fashion Designers of America respectively. Despite this, Melbourne-based menswear brand From Britten have managed to garner international attention and a dedicated following, thanks to impressive tailoring and a first and foremost focus on quality over buzzword spectacle.

Refined and street-ready, From Britten’s A/W13 collection parades unstructured coats with frayed hems and sports-striped trousers over rugged trainers. The result is clothes that you could wear whilst clambering off cliff-side as well as to a smart social gathering. The classic tailoring is rent anew; it’s the meeting of classical form and function, stripped back and redesigned with individual character. XXY likes the huge overcoat that provides a Gumshoe detective-alike silhouette from behind and an almost clean and grungy look from the front. The clothes are clean and simple at first glance, but there is an effortless sense of fluster and punkish-ness in its cool take on formality.

 

Text: Darren Millard