XXY Needs You To Know Our Top 5 Brands Practising What They Preach

XXY Needs You To Know Our Top 5 Brands Practising What They Preach

Millennials are classed as the most socially conscious generation with a Nielsen report showing 73% of millennials have a preference for sustainable and socially responsible brands. It’s no surprise then that one of the most effective forms of marketing for brands is ‘cause marketing’. This is when a brand attaches itself to a cause publicly as a way of raising its social profile. Therefore, with the onslaught of the ‘Fake News’ era, we thought we’d let you know which fashion brands are really effecting the change they promote.

Birdsong

Birdsong makes all its clothes in partnerships with women’s organisations and charities. Creating hand-painted t-shirts and knitwear – with a real-life knitting circle in Enfield, their “no sweatshops & no photoshop” ethos is seen in their campaigns featuring non-models.

Veja

Launched in 2004, Veja is a footwear brand working with small producers across Brazil. Their focus is on respecting the environment and human rights by using fairtrade and organic materials where possible.  They are also developing more certified ecologically sound processes as they grow.

Honest By

Pitched as the world’s first 100% transparent company, Honest By provides a supply chain breakdown for each garment they sell. This covers everything from the fabric and components to the factories used. They even share their costs and the final mark-up to achieve their retail prices.

Pala Sunglasses

Working in conjunction with Vision Aid, proceeds from each pair of sunglasses sold go towards grants awarded to eye care projects in Africa. One patient is covered for every pair of glasses sold. They also have cases created by weavers in Ghana using recycled plastic bags.

Christopher Raeburn

A pioneer of sustainable fashion Christopher Raeburn’s collections use reworked military surplus to create functional modern clothing. With a studio in East London and collections produced in England, this innovative and sustainable brand is now stocked worldwide.

Written by Weruzochi Chinasa,

Fashion Editor

Christopher Raeburn photography by Emmanual Roberts, other not owned by XXY Magazine

Honest By