The Private Lives of Geniuses: Cafin the Ethical Collective

The Private Lives of Geniuses: Cafin the Ethical Collective

When asked “For what fault have you most toleration?,” Proust replied, “For the private lives of geniuses.” Popularised (though not created) by him, the Proust Questionnaire is believed to reveal an individual’s true nature. What better way then to learn more about inspiring emerging creatives for our Representation Issue?  

In this round of ‘ The Private Lives of Geniuses’, we learn more about Paul Donati the Creative Director behind Cafin, a brand that wants to unite customers and clothing brands, and ignite a revolution radically changing the way our clothes are sourced, produced and purchased.

Proust Questionnaire

What is your idea of perfect happiness? 

Lemon drizzle and tea (& the global abolition of sweatshop practices)

What is your greatest fear?
The Tories & Trump

What is the trait you most deplore in yourself?

What is your greatest extravagance?
Takeaway (sometimes a good Indian is irresistible)

What is your current state of mind?

What do you consider the most overrated virtue?
Kindness – the small acts of kindness which go unnoticed day by day

Which words or phrases do you most overuse?
‘That looks deeeeelicious’

What or who is the greatest love of your life?
The CAFIN crew (and all our supporters)

Which talent would you most like to have?

What do you consider your greatest achievement?
Helping to improve environmental and welfare conditions through sustainable and fairtrade fashion, for sure!

If you were to die and come back as a person or a thing, what would it be?
If only! Miranda Hart

What is your most treasured possession?

What do you regard as the lowest depth of misery?
Losing a loved one

Who are your favourite writers?
Alain de Botton, James Joyce

Who is your hero of fiction?
Lisbeth Salander

Who are your heroes in real life?
Nina Simone, Orsola de Castro

What is it that you most dislike?
Fast fashion and everything that comes with it

What is your greatest regret?
Doubting myself too much & holding back!

How would you like to die?
With a Bloody Mary in-hand

What is your motto?
Viva el fish

From the XXY Team :

What is something you want to accomplish in your life that you haven’t yet?

To pay myself a living wage!

Who or what has inspired your career the most?

Those who suffer at the hands of big fashion brands, and the ability to help them

What advice would you give to emerging creatives? 

Stay patient – dream big and if you don’t get past the first hurdle, try again.


Interview by Weruzochi Chinasa

Fashion Editor

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