Migos Steal From Street Wear Culture And Emerging Designer Wins

Migos Steal From Street Wear Culture And Emerging Designer Wins

Migos, the American hip-hop trio known for the hit “Bad and Boujee” has recently come under fire after it appears the name of their Australian pop-up store has been stolen from a brand they were organising to work with. Being a band known for representing streetwear and it’s culture, it is shocking that it could be the case that they have exploited the culture they claim to be so inspired by.

Nikolina Tomić, Founder and Creative Director of brand Dirty South Clothing, claims her work has been exploited. Similarly to Betsy Johnson, she had been discussing sending some of her pieces out to the brand that she claims stole the name of her clothing company.

Rapper trio Migos’ Creative Director had been in touch to send out some Dirty South Clothing items for the crew, but a week later Tomić noticed an announcement on the band’s Instagram: they were opening a pop-up store with clothing merchandise…called Dirty $outh.

Tomić stated to XXY Magazine that she “felt sick cause for me it was so clear what was happening – something I been working my ass off for eight months now could just be snatched out of your hands within one second, just because a celebrity took the name.

I know I’m not the only one this happens to. Hundreds of artists and creatives go through this shit and I think it’s sad because the “big companies” don’t expect anything to happen cause they do it to small independent brands and artists who don’t have such a big following and impact on people.

This is why its important for us all to come together in situations like this and stop this from happening. People need to raise their voice!”

Taking to social media, has been able to rally a wave of support who have been complaining on the Migos Instagram and to their Creative Director. He has claimed on Instagram that he had nothing to do with the naming of the pop-up: however it does seem hard to ignore the fact that he must have been aware of its creation. The majority of responses are individuals disgusted at yet another accusation of stealing work from an emerging designer. Clearly, the market doesn’t want to buy stolen ideas in the form of goods – so why does it still keep happening?

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The number of plagiarism cases cropping up in the fashion world seems to be steadily rising, with more and more large companies exploiting the ideas and talent of emerging creatives. The sheer bravado, and obviousness, of some examples, does raise the question – has the fashion industry always been doing this? And are we only becoming more and more aware of it because of social media? Either way, it’s one fashion trend that needs to end now.

So what’s the result for Nikolina Tomić?

“The teamwork and support and effort I’ve seen people spend on this topic is amazing and I can tell its all because of support that they no longer will be using Dirty $outh as their merch name.

This situation broke me at first cause I thought it was over, but all the supporters and fans have proven to me that Dirty $outh is the future. This wouldn’t have happened if they didn’t see a lot of potential in the brand and this has definitely made me so much more motivated and hungrier to be in this game and work ten times harder.

Dirty $outh is trademarked and registered and I chose not to take this any further since I’ve had constant contact with someone of their team and he has secured me that they no longer will be using that name.”

Long live the power of rising voices.


Written by Ellie Connor-Phillips

Fashion Assistant

Photography courtesy of Dirty South Clothing and Getty Images

Image not owned by XXY

Image not owned by XXY