Logging On and Living as a Woman in the 21st Century

Logging On and Living as a Woman in the 21st Century

A number of online magazines aimed at girls and women who feel dissatisfied with existing media outlets or simply don’t have the time to take in everything on offer have been cropping up across the last few years. The frequency of them has particularly increased over the past year, in which Lauren Laverne and Sam Baker launched The Pool, The Debrief promised itself to be “Buzzfeed for girls” and Broadly became the 11th channel on offer from Vice. Not to mention the continuous success of Tavi Gevinson’s Rookie and the ever tongue-in-cheek Reductress.

As the preference for online platforms over print media becomes greater, so does the gap for relevant and easily accessible content. Rather than merely jumping on the bandwagon, these platforms provide honest and entertaining approaches to all lifestyle aspects in various formats ranging from written pieces to audio and video. Declaring itself “for women who are too busy to browse”, The Pool functions in a way to fit neatly into readers’ lives in much the same way that radio does. Content is released at specific times during the day while also featuring the length of time it takes to read said piece. Rookie has a similar setup allowing readers something to read before and after school, but always ensuring they never miss out on anything due to demanding scholastic routines.

For women who may roll their eyes at personal brand-led websites like Gwyneth Paltrow’s GOOP or gawp with mild horror at what’s featured on the Daily Mail’s Femail section, these online media platforms are made for them by them. Thus, they strive to feature hard-hitting journalism which doesn’t beat around the bush nor does it attack other women for the sake of a hack-job. Although the internet can be a dangerous place with its trolls and the threats they make to women voicing their opinions online, it is also easily available and a lot cheaper in comparison to what’s still sold at newsagents.

At the end of the day, it’s all about encouraging conversation and social media has had a tremendous effect on the way in which these platforms have been set up. These conversations cover anything and everything from masturbation to politics alongside the magazine staple of a horoscope section. While none of these platforms have an inherent political agenda, they do contribute to a collective feminist voice in today’s current climate. They may not necessarily (albeit stereotypically) scream and shout, but they defiantly reject the traditional trope of women’s magazines in advising readers on how to make a man fall in love with you. They also appeal to girls who are struggling to pay their way through university in a post-recession world as well as women who are forever attempting to juggle their careers with motherhood while ensuring their eating enough quinoa and kale.

Whether it’s on the daily commute or sat on the toilet, women can now access an abundance of intelligent and engaging content at the touch of a button. The more conversations that are being had in this way, the more chance there is of being heard.

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Written by Victoria Rodrigues O’Donnell

Images via theguardian.com, crushable.com, Rookie Magazine, youtube.com/broadly, the-Pool.com

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